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“Do I even need a rebrand?” It’s the question that won’t go away. It’s everywhere. On Instagram.On designer carousels. In marketing advice threads. Low sales? Rebrand.Low engagement? Rebrand.Stuck in a plateau? Rebrand. At some point, it starts to feel less like a strategy and more like an infomercial. Here’s the uncomfortable truth: A rebrand is one of the most over-prescribed solutions in the creative industry. And designers — myself included — need to stop selling services

Why looking “good” isn’t the same as meaning something AI design tools are everywhere right now. Logos in seconds.Brand kits with one click.Packaging mockups before you’ve even named the business. And listen — I’m not anti-AI. I use it. I respect it. It’s fast, helpful, and genuinely impressive. But here’s the part that doesn’t get talked about enough: AI can make things look designed. It can’t make them feel  designed. And that difference matters more than ever. What AI desi

Unpopular opinion (but I have to say it): I’m not a fan of Showit. I know it’s the darling platform for photographers + coaches. I know the templates are pretty. I know it’s “easy.” But as a designer who builds websites for a living, I’ve seen enough behind the scenes to say this confidently: Most clients are overpaying for Showit websites. Not because Showit is bad … but because it’s often not the smartest platform choice for what people actually need. Here’s why. Why I don’