Branding IdentityPackage DesignWebsiteMisc. Marketing Colateral
OverLooked Coffee is more than just a coffee cart—it’s a mission to elevate underrepresented voices in the coffee industry. Rooted in inclusivity and community, their brand highlights roasters who are often left out of the spotlight, including BIPOC, Indigenous, and Queer coffee producers. The concept centers on transforming a simple pour-over into a meaningful experience: one that educates, connects, and uplifts while delivering a cup of coffee crafted with care.For their branding, I designed a visual identity that balances craft and purpose. Warm, approachable design elements reflect their grassroots community focus, while clean, intentional typography communicates professionalism and trust. The palette and brand story work hand-in-hand to capture both the richness of specialty coffee and the vibrancy of the people behind it. Together, the brand embodies their promise—showing that the best things are often overlooked, until someone takes the time to notice.
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