Brand DesignPackagingMisc. Marketing
Olura is a women’s wellness brand created for young women ages 18–35, offering clean, science-backed supplements with a cheeky, approachable edge. The brand balances trust and playfulness, positioning itself as both reliable and relatable. With witty product names like In a Snooze Mood and In a Balanced-AF Mood, Olura makes wellness feel fun, fresh, and easy to connect with while delivering real results. The tagline — “For Better Moods” — anchors the brand, reflecting its mission to support women through every shift, stage, and season of life.The visual identity uses a soft yet vibrant color palette paired with bold typography and abstract icons, creating a recognizable system across capsules, powders, and digital touchpoints. Color coding ensures instant product recognition, while minimal layouts and playful messaging capture the attention of a millennial and Gen Z audience. Together, the visuals and voice establish Olura as a modern, lifestyle-forward brand — approachable, elevated, and designed to make supplements feel like an empowering part of everyday life.
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