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Branding
Package Design
menu design
Misc. Collateral
Sum Yung Gui
Sum Yung Gui is a bold and playful brand that fuses modern Asian street culture with a touch of irreverence. The logo features dynamic typography and a sleek icon, reflecting urban cool. The vibrant color palette—deep reds, bright yellows, and striking blacks—draws inspiration from bustling Asian streets.
The packaging is eye-catching, filled with witty, cheeky elements that match the brand’s daring personality. Sum Yung Gui isn’t just a brand; it’s an adventurous experience, offering a fresh, memorable take on modern Asian cuisine.


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