Design isn’t just about making things look good—it’s about creating a visual story that connects with people. At Ash Kreative, I specialize in food and beverage branding, turning concepts into eye-catching designs that not only capture attention but also communicate the essence of a brand. Today, I’m taking you behind the scenes of my design process, from concept to completion!
Step 1: Discovery & Research
Every project begins with understanding the brand. I start with a discovery session where I get to know my client’s vision, target audience, and competitors. Whether it's a coffee shop rebrand or packaging for a new snack product, this phase helps me gather the necessary insights to create a design that truly reflects the brand’s identity.
I also dive into market research, analyzing trends, competitor branding, and visual styles that align with the project’s goals. Mood boards are a staple in my process, helping me curate colors, typography, and imagery that set the creative direction.
Step 2: Sketching & Concept Development
Once I have a clear understanding of the brand, I move on to brainstorming and sketching. This is where I explore different concepts and experiment with various design elements. Sometimes, the best ideas come from simple hand-drawn sketches before I move to digital rendering.
During this phase, I focus on:
Typography and color psychology
Logo variations and composition
Visual balance and brand consistency
Step 3: Digital Design & Refinement
After sketching out ideas, I bring them to life using Adobe Illustrator, Photoshop, or other design tools. This stage involves refining the best concepts, experimenting with different layouts, and ensuring the design aligns with the brand’s message.
I always consider scalability—whether it’s a logo that needs to work on a coffee cup or a billboard. Feedback is crucial at this stage, so I collaborate with clients to make necessary refinements before finalizing the design.
Step 4: Presentation & Finalization
Once the design is polished, I present it to the client, explaining the creative choices behind each element. Seeing my clients’ reactions is one of my favorite parts of the process—it’s exciting to see how they connect with the final design.
After any last tweaks, I prepare the final design files, ensuring they’re optimized for different applications like print, web, and packaging.
Step 5: Brand Implementation & Support
A great design doesn’t just sit in a folder—it needs to be implemented correctly! I provide my clients with brand guidelines, ensuring consistency across all platforms. Whether it's social media graphics, packaging, or menus, I help brands roll out their new visuals seamlessly.
Final Thoughts
Design is more than aesthetics—it’s about storytelling, strategy, and creating meaningful connections. At Ash Kreative, my goal is to craft designs that not only look beautiful but also serve a purpose. Whether it’s a bold new logo or a sleek packaging design, every project is a chance to bring a brand’s vision to life.
Are you looking to elevate your brand’s visual identity? Let’s create something amazing together! Reach out to Ash Kreative, and let’s get started.
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