Dough Studio’s branding embodies a modern, artisanal aesthetic with a fun and whimsical twist. The visual identity features a vibrant yet inviting color palette of soft pinks, dreamy purples, and calming blues, creating a fresh and playful feel. Typography is clean and contemporary, often pairing elegant serif fonts with hand-drawn or script elements to evoke craftsmanship and personality. Sprinkles play a key role in the brand’s identity, adding a touch of joy and nostalgia through subtle patterns, accents, or even animated elements. The brand voice is playful yet sophisticated, striking a balance between artisanal quality and a delightful, sprinkle-filled experience.

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